CORE Design Studio developed a brand expression that reflects the goals of Downtown Friendswood and the feedback of the community. The brand expression helps define the district as a unique destination with a lively community that will enhance the residents’ downtown experience. 

My role in the project was to provide the team with a set of identity designs and typographic lock-ups to aid in the final iteration of the logo. Alongside the identity, I helped develop iconography, wayfinding, signage, and placemaking for the district’s master plan.